This policy explains how UkMobiles collects, uses, and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
Last updated: 19 August 2026UkMobiles ("we", "us", "our") is an independent retailer of UK mobile network services, comparing plans across major providers including O2, EE and Three. We are the data controller for the personal data described in this policy.
If you have any questions about this policy or how we handle your data, see Section 13.
We collect personal data that you provide directly, data generated automatically when you use our website, and — where relevant — data received from our network partners when you take up a plan through us.
| Category | Examples |
|---|---|
| Identity data | Full name, date of birth (where required for a credit check) |
| Contact data | Phone number, email address, postal address |
| Enquiry data | Details submitted via our contact form, including your message and plan interest |
| Call data | Records of calls made to our advertised numbers, where handled by our telephony provider |
| Technical data | IP address, browser type, device type, referring pages |
| Usage data | Pages visited, time on site, interactions with plan comparisons |
| Marketing preferences | Your choices about receiving marketing communications |
We do not knowingly collect any special category data (such as health or financial hardship information) unless you volunteer it, for example during a call to discuss a specific tariff need.
Under UK GDPR, we rely on the following lawful bases depending on the activity:
Used for non-essential cookies and optional marketing communications. You can withdraw consent at any time.
Used to process an enquiry or connect you with a network provider once you request a service.
Used to operate and improve our website, and for direct marketing to existing enquirers, balanced against your rights.
Used where we must retain or disclose data to comply with UK law or regulatory requests.
We keep personal data only for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.
We use appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction, including encrypted data transmission, access controls, and regular review of our security practices. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Where any of our service providers are located outside the UK, we ensure appropriate safeguards are in place, such as the UK's International Data Transfer Agreement (IDTA) or a finding of adequacy by the UK government, so that your data continues to receive a level of protection consistent with UK GDPR.
Under UK GDPR, you have the following rights in relation to your personal data:
Request a copy of the personal data we hold about you.
Ask us to correct inaccurate or incomplete data.
Ask us to delete your data where there is no good reason for us to keep it.
Ask us to limit how we use your data in certain circumstances.
Request your data in a structured, commonly used format.
Object to processing based on legitimate interests or direct marketing.
Withdraw consent at any time where we rely on it, without affecting prior processing.
Lodge a complaint with the ICO if you believe we have mishandled your data.
To exercise any of these rights, contact us using the details in Section 13. We will respond within one month, as required by law.
Our services are intended for individuals aged 18 and over, as mobile contracts require legal capacity to enter into an agreement. We do not knowingly collect personal data from children.
We may update this policy from time to time to reflect changes in our practices or legal requirements. The "last updated" date at the top of this page shows when it was last revised. We encourage you to review this page periodically.
If you have questions about this policy or wish to exercise your data protection rights, please get in touch:
UkMobiles
73 Winter Avenue, London, E6 1NZ
privacy@ukmobiles.co.uk · +44 20 4514 1252
If you remain unsatisfied with how we've handled your data, you have the right to lodge a complaint with the UK's supervisory authority: